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Marketing management

KOTLER, KELLER, MANCEAU

Marketing management - 15e éd. - Paris: Nouveaux Horizons, ©2015 - (873 p.): couv. ill. en coul.; 24*17 cm

Bibliographie (p.834-837).

Index (p.840-873).

ISBN: 9782357452855

Subjects--Index Terms: Marketing Gestion Entreprise

Dewey Class. No.: 658.05

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